Marketing

Researching high-performing content across industries

AI is used to quickly check what content is working in different industries so marketing ideas and positioning can be adapted faster.

Why the human is still essential here

The marketer still decides what insights matter, how to adapt them to the client, and what message to craft for the audience.

How people use this

Top-shared article scans

AI helps surface the most shared articles and posts in adjacent industries so the marketer can spot proven themes and angles to adapt.

BuzzSumo

Audience source mapping

AI analyzes where a target audience spends time and which creators, newsletters, and podcasts they follow to transfer winning content patterns across niches.

SparkToro

Cross-industry conversation monitoring

AI flags recurring topics and engagement spikes across sectors so content ideas can be prioritized faster for client strategy.

Brandwatch

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LLM Orchestration

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Related Prompts (4)

Latest community stories (1)

LinkedIn

"Do you use AI tools?"

"Do you use AI tools?"

I said yes confidently. And now, she's a client.


I explained how I use AI to adapt and deliver better results:


• SayWhat:

To check content that's working in different industries


• Perplexity:

To find accurate stats in less than a minute


• Kleo:

To format my writing better for LinkedIn


AI doesn't replace my strategy or creativity.


It speeds up my process 2x. I still:


→ Craft the message.

→ Understand the audience.

→ Get the insights from my clients.


But I use tools that make me faster and more effective.


And when you're honest about your process,

clients are more confident in their investment.


So, don't hide how you produce results. Explain it.


Transparency wins clients.


P.S. Have you been asked this question by a prospect?


_


If you're ready to build authority on LinkedIn:


1. Follow me - I share actionable branding tips

2. Free brand positioning! (link in featured section)

3. Let me build your brand, so you can focus on your biz


If you want option 3, DM me and let's chat :)

MP
Meryll Parnaso-SalbagoSocial Media Manager | Personal Branding Strategist | Founder
Mar 16, 2026