Marketing

Researching local events and audiences

AI supports faster research into local events and audience opportunities so marketers can identify relevant angles, placements, and community context.

Why the human is still essential here

The marketer still evaluates relevance, brand fit, and which audience insights are actually useful for strategy.

How people use this

Local event shortlist

AI scans public sources to compile nearby events, seasonal moments, and sponsorship opportunities relevant to a campaign.

Perplexity / ChatGPT

Audience interest summary

AI synthesizes audience behaviors, affinities, and online hangouts into a quick brief for local targeting decisions.

SparkToro / ChatGPT

Community trend brief

AI pulls together local conversations and business context so marketers can spot timely angles for content or outreach.

Perplexity / SparkToro

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Latest community stories (1)

Opinion

Quick Rant - I don’t like when I see an AI image in my feed.

Quick Rant - I don’t like when I see an AI image in my feed.

I don’t like that I have to zoom in and analyze an image or video to figure out if what I’m looking at is real.

And I don’t love when my clients want to use AI-generated images in their social media or ads.

They all know my opinion on it. 😂

Ultimately, it’s their business and they can do what they want.

But here’s where I sound like a hypocrite:

I LOVE AI.

I use it constantly.

I use it to build project plans and Gantt charts.

Research local events and audiences.

Organize ideas.

Tweak copy.

And my personal favourite?

Writing reports. Because if a robot wants to help me turn 17 tabs of data into something a human actually wants to read, have at it!

The difference for me is where AI sits in the process.

I want AI behind the scenes helping us work faster, research deeper, organize better and get through the tedious stuff.

I don’t want it replacing the human part people actually came to see.

Your face.
Your product.
Your customers.
Your ideas.
Your weird little creative decisions.
Your actual point of view.

Maybe that’s my line with AI:

Let it do the work. Don’t let it become the personality.

I’m actually going to start qualifying new clients this way so we’re aligned.

What’s your take? AI images or nah?

Toni StratisFounder, Purple Canvas Marketing

Aug 9, 2026