Marketing

Restyling existing marketing visuals

AI helps marketers quickly explore new visual directions for existing campaign assets by adjusting colour schemes, mood, and styling while preserving the underlying design structure.

Why the human is still essential here

Marketers still decide the brand direction, messaging, and what visual changes fit the campaign. Human review is needed to ensure outputs stay on-brand and aligned with audience goals.

How people use this

Seasonal campaign refresh

AI restyles an existing homepage hero or ad graphic with a seasonal palette and updated mood while keeping the original layout and offer intact.

Canva AI / Adobe Express

Audience-specific creative variants

AI generates alternate looks for the same campaign asset for segments like students, SMBs, or enterprise buyers without rebuilding the design from scratch.

Canva AI / Adobe Firefly

Brand style A/B concepts

AI produces several colour, imagery, and typography treatments of the same visual so marketers can compare on-brand creative directions before launch.

Canva AI / Adobe Express

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News

Article

Introducing Canva Brush, a vision-language model for design

Starting today, Brush is powering supported design edits in Canva AI for Canva Pro subscribers, with expanded availability coming soon.

Canva Research TeamCanva's AI research team

Oct 29, 2026