Over the past few months I’ve been using AI a lot more in my day-to-day work in performance marketing.
Over the past few months I’ve been using AI a lot more in my day-to-day work in performance marketing.
Not for content. Not for gimmicks.
Mostly to improve the quality of my thinking.
I’ll run allocation decisions through it before I move budget.
I’ll pressure-test incentive models.
I’ll use it to sanity-check attribution logic.
Sometimes I’ll rewrite an exec update three different ways until it’s tighter.
The biggest benefit hasn’t been automation. It’s clarity.
It forces sharper framing.
It challenges assumptions.
It makes iteration cheaper.
I’m curious how other growth leaders are using AI in practical ways — especially in paid acquisition or forecasting.
Where for you has it genuinely improved decision-making?
RY
Ross YaderGrowth and Performance Leader