🧠 This week gave me a couple of insights about a marketer in AI world and these insights are around one common thought which I can’t ignore.
🧠 This week gave me a couple of insights about a marketer in AI world and these insights are around one common thought which I can’t ignore. First one came from a hiring interview. I was asked what I think about AI in product marketing, what it does well and where it still falls short. It made me pause. I realized I use AI tools in about 80% of my work now. That’s a lot. But at the same time, I keep seeing the same gaps: the outputs often lack depth, sometimes miss basic common sense, and when it comes to real analysis or decision-making, human expertise still wins. And that was oddly reassuring. It doesn’t mean AI isn’t useful, that means that real experience and context still matter. Second thought came after reading Elena Verna’s “Confessions of a Millennial in Tech.” (you can find the link in the comments). Her writing always feels close to me because we’re same generation, with similar background. Her writing is clear, honest and a bit uncomfortable in a good way. And one idea really stayed with me: even though seniority as we used to understand it is slowly losing its edge in AI world, the shift towards people who can think clearly is only getting stronger. And that felt important. Because tools will keep evolving. But clear thinking, structured judgment, and real understanding of users that’s still our edge. For all of us in marketing, I think the message is simple: the world has changed, and we need to keep up. Not by competing with AI. But by becoming sharper in how we think. 💬 #marketinginsights #growthinsights #AIinmarketing