Using AI for just 10 minutes might be making you lazy and dumb.

That's not a hot take.

That's the latest from Wired, citing research from Massachusetts Institute of Technology, University of Oxford, and UCLA.

They found that when people were given an AI assistant to solve problems, then had it taken away, they gave up faster and performed worse than people who never had it at all.

This isn't being talked about enough.

I use AI every day. Some days it feels like magic. It handles the grunt work, fills in my blind spots, and makes me faster at almost everything.

But here's what I've learned running a demand gen and content shop: AI is good at producing. It's not good at *thinking.*

The moment you let it replace your judgment, your instincts, your actual point of view, the output goes flat. It sounds like everyone else. Because it basically *is* everyone else, averaged out.

The best content, the best outreach, the best campaigns still come from a person with a real opinion who's actually willing to share it.

That part isn't changing.

#AI #Marketing #HumanFirst