Here are 10 things I now use AI for every single day to help us close more sales:

PS - free AI sales coach that helps you do all of this yourself (Link below)

1. Build call plans using P.P.O. — Purpose, Plan, Outcome. You send it the account, persona, stage, and meeting goal. It builds you a plan so you walk into every call knowing exactly why you're there, what you're covering, and what decision you're driving toward. Strong calls are designed, not improvised.

2. Turn call notes into follow-up emails in under 2 minutes. Paste in your notes and it writes a clean recap with the pain you uncovered, the business impact, the agreed next step, who owns it, and the deadline. Your buyer gets clarity. You stay in control of the deal.

3. Build discovery questions using F.A.L.L. — Frame, Ask, Listen, Layer. Give it the persona and deal context and it builds questions that make discovery feel like a real conversation. Not an interrogation. Not a checklist. The kind of call where the buyer starts selling themselves.

4. Pressure-test deals against the 3 Whys — Why anything, why us, why now. Paste in a deal summary and it tells you whether you actually have a deal or just an opportunity someone forgot to disqualify. Most pipeline problems are visibility problems.

5. Handle objections using AIA — Acknowledge, Isolate, Answer. Send it the exact objection word for word and it gives you a response that doesn't sound defensive, doesn't over-explain, and doesn't give ground you don't need to give.

6. Build multi-threading plans using the 5x8 Methodology. Tell it the account and your current contact. It helps you identify the 5 people you should be engaging and maps out how to get there. Single-threaded deals die. This is how you fix that before it's too late.

7. Test whether your champion is real or just friendly. There's a difference between someone who likes you and someone who will go to bat for you internally. It pressure-tests for Power, Pain, and Personal Win so you stop confusing access with influence.

8. Script your next steps before every call ends. Before the call, it helps you plan exactly how to confirm value, prescribe the next step, and get the next meeting booked before you hang up.

9. Clean up your forecast using real criteria. Give it your active opportunities and it classifies them as Best Case, Most Likely, or Commit based on whether budget is confirmed, the business case is built, technical sign-off is done, legal is in motion, exec alignment is real, and there is a clear path to signature.

10. Sort your day by actual revenue impact. It helps you separate what moves pipeline from what just feels productive. Prospecting, deal progression, executive access, mutual action plans, call prep, follow-up — versus the admin that fills a calendar but doesn't fill a quota.

Free AI sales coach to help you do this yourself: https://lnkd.in/epxVqjPP

If you want me to coach you directly: https://lnkd.in/exDqSB6S

AI isn’t here to replace professionals. It’s here to make the ones who use it well more valuable...

As a Fractional VP of Sales for tech cos., I’m seeing the same pattern: people who lean into AI the right way aren’t just working faster—they’re becoming more competent, more autonomous, and more useful to their clients and teams.

The key shift:
AI should not replace thinking.
It should sharpen it.

Here’s how I use AI to increase my value:
• Better decisions: I use AI to surface options, stress-test assumptions, and surface blind spots in financial plans and sales strategies.
• More autonomy: I automate repetitive reporting, CRM updates, and first drafts so I can focus on judgment calls only I can make.
• Stronger relationships: I use AI to prepare tighter client meetings, clearer summaries, and more personalized follow-ups—then I add the human insight.
The professionals who will win in the next decade aren’t the ones who avoid AI. They’re the ones who use it to:
• Think more clearly
• Work more independently
• Serve clients and colleagues at a higher level
If you’re using AI just to “go faster,” you’re missing the real advantage.
Use it to become more valuable.

How are you using AI to increase your value (not just your output)?

The #1 thing killing your conversion rate (and how AI fixes it)

How I use AI to write the perfect follow-up email after every sales call

#followups #salestips #shorts

Stoked to share our latest product partnership!!

Gong’s conversational intelligence meets Accord’s deal execution 📈📈

In the agentic world, deep integrations and shared context is more important than ever.

Silo’d workflows are a thing of the past.


That’s why we’re focused on unlocking the power of these joint solutions for our clients who are looking to make the most of their data to reinforce a value-based, differentiated customer journey.

Sales reps spend more time updating CRM than selling.

HubSpot's new Smart Deal Progression flips that: after every call, AI suggests CRM updates, drafts follow-ups, and surfaces next steps — using the full deal history, not just the last conversation.

Reps approve with one click. Forecasting actually works.

Check out our HubSpot Spring spotlight, linked in the comments.

As organizations struggle to turn AI into consistent execution, Allego 9 brings intelligence directly into the workflows where revenue teams operate

WALTHAM, Mass., May 5, 2026 /PRNewswire/ -- Allego, Inc., the leader in AI-powered revenue enablement, today unveiled Allego 9 at its 10th Annual Sales Success Summit, introducing a next-generation platform designed to help revenue teams turn AI into consistent execution.

There are 7 places you can use #AI in your sales motion.

At some deal complexities, AI accelerates everything.
At others, it destroys the one thing that closes deals:
buyer trust.

Here's the full breakdown.

I've been studying how #perception works across B2B buyer interactions, and AI has introduced a pattern I haven't seen before.

For the first time, the tool that saves time is also the tool that can silently kill credibility.

And nobody has mapped where the line is.

So I did.

Save this.
The AI-in-sales debate ends here.

The confusion exists because people argue in absolutes.

"AI SDRs are the future."
"AI emails are spam."
"Use AI for everything."
"Never let AI touch your sales."

None of these are right.

Because AI effectiveness isn't binary.
It shifts based on one variable:

How complex is the deal?

Complexity isn't just ACV.

It's a combination of:
→ Number of stakeholders involved
→ Length of evaluation cycle
→ Depth of customization required
→ Risk the buyer takes by choosing you

A $5K self-serve SaaS with one buyer and a 7-day cycle is low complexity.

A $150K platform deal with 6 stakeholders, a 120-day cycle, and a security review is high complexity.

Same "B2B SaaS."
Completely different AI rules.

Here's what I've mapped across 7 sales activities:

→ Prospecting & list building
→ First outreach
→ Research & personalization
→ Discovery preparation
→ Follow-up sequences
→ Proposal & asset creation
→ Relationship management

At each complexity tier, the right AI usage shifts.

Low complexity:
AI does 80% of the work.
The human reviews and sends.

Medium complexity:
AI does 50% of the work.
The human customizes and adds context.

High complexity:
AI does 20% of the work.
The human leads everything.
AI handles the invisible backend.

The pattern I keep seeing:

Founders at low complexity UNDER-use AI.
They're manually writing emails for $3K deals.

Founders at high complexity OVER-use AI.
They're sending AI-generated outreach to VP-level enterprise buyers who can smell it in the first sentence.

Both are leaving money on the table.

The cheat sheet below maps all 7 activities across 5 complexity tiers.

Plus:
→ Where AI creates leverage vs. where it destroys trust
→ The tradeoff between efficiency and authenticity
→ Specific guidance per tier

This isn't an opinion on whether AI is good or bad.

It's a map of where it works based on what I've observed studying how buyers form trust.

Because trust is structural.
And AI interacts with that structure differently depending on how much is at stake.

Save this.
Audit your current AI usage against it.

You're probably over-using it somewhere and under-using it somewhere else.

I’ve started using AI mainly for outreach and follow-ups, and it’s definitely helping with efficiency. That said, I’m still figuring out how to use it without losing the personal touch that really drives conversations.

Curious to hear how others are approaching this:

Where are you using AI the most in your sales process?

What’s working well vs. not worth it?

Has it made a real impact on your results (responses, meetings, closes)?

Would really appreciate hearing what’s working in the real world.

Everyone is talking about AI in sales right now.

So am I.

I’m a big believer in it. We’re building an AI GTM company at Pitstop, and I use AI every day in my own work.

But today I posted a job advert for a Revenue Associate to support me in founder-led sales.

That is not a contradiction.

It is because I think AI will augment salespeople far more than it will eliminate the need for good ones.

AI is already incredibly useful. It can help with research, preparation, summarising calls, drafting follow-up, reducing admin, and generally making sales execution faster and cleaner.

That matters.

But there is still a big difference between supporting execution and owning judgment.

Good sales support is not just about getting tasks done.

It is knowing what matters in a live deal.
It is spotting weak signals early.
It is helping decide where founder time should actually go.
It is maintaining momentum across real conversations, not just generating more activity.

That is why, even as someone building in AI, I wanted to open a role for a person to work alongside me.

I doubt I’m the only one who sees it this way. Even frontier AI companies like Anthropic are actively hiring account executives, sales development, customer success, and sales leadership roles.

That tells you something.

The future of sales is not AI or people. It is AI making good salespeople better.

And it is probably increasing the value of the people with the best judgment, discipline, and commercial instinct.

AI can raise productivity.

I still think great people are the edge.

Curious whether others are seeing the same thing.

Richie Choudhary Thomas Copeman Steve Davies

💡 How I Use Copilot in imec as Sales Contract Assistant
Today, during a meeting, I was asked to share how I use IA at work. I mentioned how it helps me with email writing and summarizing large text documents, but I later realized I forgot to highlight one of my favorite aspects:
✨✨AI as a cognitive helper, not a brain replacer ✨✨
For me, the key lies in iterative work: providing context, adjusting questions based on the objective, and critically reviewing the outputs.
Ultimately, it’s not about delegating judgment, but about gaining clarity, time, and quality in tasks that are already part of our daily work. 🤖