Brainstorming sales strategy and deal approaches

AI isn’t here to replace professionals. It’s here to make the ones who use it well more valuable...

As a Fractional VP of Sales for tech cos., I’m seeing the same pattern: people who lean into AI the right way aren’t just working faster—they’re becoming more competent, more autonomous, and more useful to their clients and teams.

The key shift:
AI should not replace thinking.
It should sharpen it.

Here’s how I use AI to increase my value:
• Better decisions: I use AI to surface options, stress-test assumptions, and surface blind spots in financial plans and sales strategies.
• More autonomy: I automate repetitive reporting, CRM updates, and first drafts so I can focus on judgment calls only I can make.
• Stronger relationships: I use AI to prepare tighter client meetings, clearer summaries, and more personalized follow-ups—then I add the human insight.
The professionals who will win in the next decade aren’t the ones who avoid AI. They’re the ones who use it to:
• Think more clearly
• Work more independently
• Serve clients and colleagues at a higher level
If you’re using AI just to “go faster,” you’re missing the real advantage.
Use it to become more valuable.

How are you using AI to increase your value (not just your output)?

AI in sales is one of those things where once you use it, you can't really go back.

And I am not talking about it replacing humans.

I am talking about the efficiency gains.. Not just getting faster, but also producing better outputs.

I love to frame using AI as a way to "make my outside the box ideas & thinking come to life" in a more meaningful way.. With AI being there to question me & challenge how I am thinking about certain scenarios.

It's fun stuff.

One of my favorite recent use cases is call prep and creating exec summaries for clients.

Being able to stitch together unique data sources into one cohesive story in minutes is a huge unlock.

More to come.. Anthony Intelligence (AI)

Everyone's talking about AI.

Here are the 5 tools I use every day as a seller at Nooks.

🟣 Nooks — The Key to Building Pipeline

Before I ever pick up the phone or send an email, Nooks does the heavy lifting. It synthesizes data across every channel and tells me why I should target a company, who the right people are, and how to reach them. AI-generated email sequences, talk tracks built for the phone, call prep, role plays, live statistics, and enrichment data. All in one place. Everything I need to walk into a conversation confident and prepared - in a fraction of the time it used to take.

⚪ ChatGPT — General Thinking & Trends

When I need a quick answer, want to understand a trend in the market, or just need to think something through at a high level, ChatGPT is my first stop. Fast, broad, great for general questions and staying informed. Also been great for creating custom images.

🟠 Claude — Brainstorming & Strategy

When I'm working through something specific: a project, a process, a content outline, a tough deal.. I brainstorm with Claude. It's where I go to think deeper, pressure test ideas, and build out structured approaches to complex problems.

⚫ Manus AI — Execution

Once the plan is built, Manus helps me execute it. It takes what I've mapped out and helps me bring it to life efficiently. Strategy without execution is just a conversation. Manus closes that gap.

🟣 Gong — Deal Execution

Once I'm in a deal, Gong is my coach. It keeps me honest. I review my calls, track what's working, and use it to stay sharp on every active opportunity. Four years of selling and using it as an SDR/AE, it's still one of the most valuable tools in my corner.

Here's my honest truth:

I’m still learning where and which AI tools to be using.

But the reps using AI every day?

They’re not just getting more efficient.. they’re getting ahead.

What's in your daily stack? What tools am I missing out on?