Sales

Market research and general sales thinking

AI is used as a fast source for answering questions, understanding market trends, and thinking through topics at a high level to stay informed during sales work.

Why the human is still essential here

The seller has to interpret the information, decide what matters for their market, and apply it appropriately in context.

How people use this

Trend monitoring summaries

AI summarizes recent industry developments, funding news, and category shifts so reps can quickly understand what is changing in their market.

ChatGPT / Perplexity

Competitor briefing prep

AI pulls together a quick comparison of competitors, positioning, and recent announcements to help a seller prepare for customer conversations.

Perplexity / ChatGPT

Territory research Q&A

AI acts as an on-demand research assistant for questions about target verticals, buyer roles, and common business pain points in a territory.

ChatGPT / Claude

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Tool Recommendation
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Everyone's talking about AI.

Everyone's talking about AI.

Here are the 5 tools I use every day as a seller at Nooks.


🟣 Nooks β€” The Key to Building Pipeline


Before I ever pick up the phone or send an email, Nooks does the heavy lifting. It synthesizes data across every channel and tells me why I should target a company, who the right people are, and how to reach them. AI-generated email sequences, talk tracks built for the phone, call prep, role plays, live statistics, and enrichment data. All in one place. Everything I need to walk into a conversation confident and prepared - in a fraction of the time it used to take.


βšͺ ChatGPT β€” General Thinking & Trends


When I need a quick answer, want to understand a trend in the market, or just need to think something through at a high level, ChatGPT is my first stop. Fast, broad, great for general questions and staying informed. Also been great for creating custom images.


🟠 Claude β€” Brainstorming & Strategy


When I'm working through something specific: a project, a process, a content outline, a tough deal.. I brainstorm with Claude. It's where I go to think deeper, pressure test ideas, and build out structured approaches to complex problems.


⚫ Manus AI β€” Execution


Once the plan is built, Manus helps me execute it. It takes what I've mapped out and helps me bring it to life efficiently. Strategy without execution is just a conversation. Manus closes that gap.


🟣 Gong β€” Deal Execution


Once I'm in a deal, Gong is my coach. It keeps me honest. I review my calls, track what's working, and use it to stay sharp on every active opportunity. Four years of selling and using it as an SDR/AE, it's still one of the most valuable tools in my corner.


Here's my honest truth:


I’m still learning where and which AI tools to be using.


But the reps using AI every day?


They’re not just getting more efficient.. they’re getting ahead.


What's in your daily stack? What tools am I missing out on?

EE
EJ EitelEnterprise AE @ Nooks
Mar 30, 2026