AI for polishing and quality-checking sales outreach and deliverables

AI will replace 100% of lazy sales reps.
AI will replace 100% of lazy sales reps.
AI will replace 100% of lazy sales reps.

I believe that more every month.

Not because the tools are magic.
And not because buyers suddenly want robots.

I believe it because lazy reps were already easy to spot before AI.
Now they are even easier to replace.

I see it in outreach all the time.

- Generic emails written in ten seconds
- Bad discovery hidden behind polished summaries
- Zero prep covered up by fancy prompts
- Follow-ups sent without a single original thought
- Reps hoping a tool can create effort they never gave

That approach was weak before.
Now it looks even weaker.

I use AI all the time in my workflow.
For prep.
For recap emails.
For sharpening ideas before a call.

But I still have to think.
I still have to listen.
I still have to care enough to write something a real buyer would read.

Lazy reps want AI to do the job for them.

Curious reps use AI to do the job better.

That difference matters a lot.

Because buyers can feel when no one behind the message gave a damn.

And the reps who keep their brains switched on will keep winning long after the lazy ones get filtered out.

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"Claude Code just KILLED manual outreach!!!"

No, no it didn't

But did it simplify doing great cold email campaigns?

Yes, yes it did!

I just recorded a full video where I break down how to setup a good cold email campaign from start to finish in < 30 min, using Claude Code.

It includes:

- How to use Claude Code to research your audience
- the Cold Email Copywriting Claude Code skill, to let Claude write cold emails that aren't a simple pitch slap
- the Human writing Claude Code skill, to let Claude write (more) like a human and scream less "ai written"
- how to use the Findymail MCP to generate super accurate lead lists without touching a single CSV

and featuring EmailBison's MCP to create the campaigns send the actual emails

comment "thanks" to help more people see this

the video is directly accessible here: https://lnkd.in/eTKHg6MA

let me know what you guys think!

I've been experimenting with AI tools for LinkedIn outreach lately and it's a bit of a mixed bag. The automation stuff definitely saves time, especially for scheduling posts and initial connection messages, but I'm finding the line between efficient and spammy is pretty thin. Seen heaps of people get flagged for over-automating their DMs, so I'm trying to use AI more for ideation and timing rather than full message generation. The native LinkedIn AI features for suggesting post formats and optimal times seem solid, but anything that sounds too generic just doesn't land with people.

Curious what's working for others though. Are you leaning more into full automation for outreach, or keeping that human touch in the actual messaging? And does anyone actually get decent conversion rates from fully automated sequences, or is that just a myth at this point?

For the past 2 years, I’ve been deep into AI tools and automation in day-to-day work. The biggest thing I’ve learned: most people don’t need “AI strategy,” they just need 2–3 boring tasks automated. Examples I’ve automated for myself and clients: finding people who are going to an event and scraping their LinkedIn; auto-drafting follow-up emails after sales calls; making charts from Excel data for bosses; building an agent to critique my work before I send it; sorting inbound leads based on intent. None of this is flashy, but it saves hours every week.

AI is great for saving time. But lately, it feels like we’re all talking to bots.

Open your email inbox. Read a few LinkedIn messages.
Same tone. Same polished phrases. Same long, “perfect” sentences.
They don’t feel bad.
They just don’t feel human.

And in sales, that’s dangerous.
People don’t connect with fancy words or over-engineered emails.

They connect with honesty. With simplicity. With someone who sounds real.

AI should help you move faster, not talk for you.
It should clean up your thoughts, not replace your voice.
The messages that get replies today aren’t the smartest ones.
They’re the most human ones.

Use AI to save time.
But don’t outsource your personality.

(PS: Yes, I used AI to polish my post, but no, this is not a copy paste. This is my thought, and I've made sure it is presented just the way I intend to)