🤖 i'm using AI every single day as a head of sales 🤖

not to replace me or my judgment

but to make it sharper ✏️

and i'm trying to figure out how to learn AI faster and use AI better


here are 3 ways i used AI last week:

1️⃣ coaching reps

before every 1:1, i ask AI to pull the key moments from my rep's recent calls

AI surfaces the patterns

i show up to the 1:1 with specific drills to run with each rep based on what they specifically need to work on

AI is making me a more confident, effective, and well-prepared manager




2️⃣ new hire onboarding programs

i built comprehensive 10-day onboarding programs with AI as my co-architect to help reduce ramp time for new SDRs and AEs that join our team

and not just "hey make me a training plan"

i fed it learning theory frameworks + our Notion instance (with our ICP, our sales motion, our product) and i asked it to build a program that actually transfers skills, not just knowledge

i'll report back with feedback from our upcoming new team members



3️⃣ Granola takes better notes than me then drafts emails to send to prospects

normally, i hate AI email drafts and i end up spending more time editing the AI draft than i would just drafting the email from scratch myself.........

not anymore

fast and valuable follow-up emails sent FAST







the common thread????

AI isn't doing my job

it's making sure i'm doing my job at the highest level possible

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i'm starting a new series on this

AI + the modern sales leader

where i share exactly how i'm using AI to build, coach, and scale in real time (because i want to consume more content like this so figured you might too!)

selfishly, trying to get to 10K followers too. think talking about AI can get me there? no idea, but we'll see.

🤖 follow along 🤖

Everyone's talking about AI.

Here are the 5 tools I use every day as a seller at Nooks.

🟣 Nooks — The Key to Building Pipeline

Before I ever pick up the phone or send an email, Nooks does the heavy lifting. It synthesizes data across every channel and tells me why I should target a company, who the right people are, and how to reach them. AI-generated email sequences, talk tracks built for the phone, call prep, role plays, live statistics, and enrichment data. All in one place. Everything I need to walk into a conversation confident and prepared - in a fraction of the time it used to take.

⚪ ChatGPT — General Thinking & Trends

When I need a quick answer, want to understand a trend in the market, or just need to think something through at a high level, ChatGPT is my first stop. Fast, broad, great for general questions and staying informed. Also been great for creating custom images.

🟠 Claude — Brainstorming & Strategy

When I'm working through something specific: a project, a process, a content outline, a tough deal.. I brainstorm with Claude. It's where I go to think deeper, pressure test ideas, and build out structured approaches to complex problems.

⚫ Manus AI — Execution

Once the plan is built, Manus helps me execute it. It takes what I've mapped out and helps me bring it to life efficiently. Strategy without execution is just a conversation. Manus closes that gap.

🟣 Gong — Deal Execution

Once I'm in a deal, Gong is my coach. It keeps me honest. I review my calls, track what's working, and use it to stay sharp on every active opportunity. Four years of selling and using it as an SDR/AE, it's still one of the most valuable tools in my corner.

Here's my honest truth:

I’m still learning where and which AI tools to be using.

But the reps using AI every day?

They’re not just getting more efficient.. they’re getting ahead.

What's in your daily stack? What tools am I missing out on?

I'm Head of Sales at an 18-person startup.

And I'm going 100% AI native.

I do the normal stuff:
→ Run demos, close deals, follow up on proposals
→ Build playbooks and outreach strategy
→ Sit between product and customers - nothing gets lost in translation

But there's an AI stack running behind me that does the rest.

1. Allo (AI Phone System) (our own AI receptionist + phone system)
→ Handles every inbound call when I'm busy or asleep
→ Qualifies leads, answers product questions, books demos on my calendar
→ Last week a prospect called at 11pm. AI picked up, captured their team size, CRM setup, and which phone system they were migrating from. Booked a demo for Wednesday morning. I woke up to a fully logged summary in Attio

2. Claap (call intelligence)
→ Records and analyzes every sales call
→ Sends me a weekly report: why we won, why we lost, biggest objections
→ Monday morning before I plan my week. Like having a rev ops analyst I never hired

3. Claude (research, analysis and deal intelligence)
→ Connected to Claap, I can ask anything about any deal at any time without opening my CRM
→ Claap records the call. Claude tells me what to do next, and how to prep for the one after.
→ Our investors sent a list of 400 portfolio companies to prospect into. Claude broke them all down by fit and prioritized by ICP match. Would have taken me days. Took about 20 minutes

4. Wispr Flow (voice to text)
→ I think out loud. It captures everything. Nothing lives in my head anymore.
→ Crazy high accuracy and is saving me so much time.

5. Shortwave (AI email)
→ With custom prompts and AI memories, I can draft an email in seconds
→ Ironic because I sell a phone product and genuinely prefer calling people

That's 5 tools running behind one person.

I'm not technical.
I can't write code.
But I use AI to scale revenue every single day.

What am I missing!

I use AI in every part of my sales process.

Tried almost everything out there, narrowed it down to three tools: Claude Code, Claude Cowork, and Lindy. If I'm building something from scratch, Supabase and Vercel too.

Here's exactly how I use them:

1/ Account + call prep

→ Account maps, strategic business objectives, exec behavior, investor behavior, team dynamics, recent intel. I have a full picture before every single call.

2/ During + after the call

→ Call recording pushes deal info to CRM. Champion follow-up and nudge reminders. Action items, collateral, case studies, business case drafts → AI gives me the v1, then I use it as a thought partner and collator for the final version.

3/ Deal management

→ CRM updates as deals move through stages. At-risk deal flags. Forecasting based on actual signals (emails, texts, call transcripts, usage).

4/ Reporting + dashboards

→ Pipeline visibility. Summon through Slack, text → instant reports, dashboards, insights.

5/ Coaching

→ After every single call I get coaching sent to my phone. Voice note or text. End of the week, a synthesized coaching summary. Patterns, strengths, where to sharpen, what best practice am I lacking, goals and accountability.

6/ Prospect intelligence

→ ICP refinement. What pain points resonate, what messaging lands, deal blockers, competitive intel, etc. After enough calls, AI starts showing me patterns I wouldn't catch on my own. Which personas convert fastest, what objections show up at which stage, where deals actually die.

I think most sales leaders are overwhelmed right now with when and how to use AI. There's too much noise. This is what's actually working for me.

What am I missing - what have GTM folks found most valuable?