AI has changed how I work as a federal sales leader.
AI has changed how I work as a federal sales leader.
I use AI in a few practical ways:
1) Internally, Michael Broadwood has created different GPTs for things like building slide decks, internal messaging and writing support. I use the internal GPT environment to access the IGEL knowledge base and compile information. For example, when I need a white paper or a one-page brief for a partner or customer, or to understand how IGEL fits a specific government program.
2) I use ChatGPT for my daily schedules and prioritization. I take my calendar, my to-dos and screenshots of tasks from Evernote, dump them into ChatGPT and ask it to prioritize them for me. It is not always perfect, but it puts some logic into the list and gets me in the ballpark. Then I use that to build a working document for the day, where I plan my day-almost down to the minute.
3) And I also use AI to do quick research before client calls. If I have a call about a specific program a partner is working on, I can run a quick AI search, get a high-level understanding of the program and share it with the team before the meeting. It gives the team a starting point, gets us in sync, and helps us understand whether we may be a fit for that platform or opportunity.
In federal sales, AI helps me get smarter, maximize productivity and avoid wasting other people's time, but it does not replace the fundamentals. We still need to figure out how people prefer to communicate, find ways to differentiate ourselves, stay persistent and build our network. AI helps us be more efficient. But what we do with that efficiency is still up to us.