How I actually use AI for my B2B content marketing.
I’ve been running a B2B SaaS company and content marketing is my biggest inbound channel—but it used to take a lot of time. I tried generic ChatGPT prompts, Jasper/Copy.ai templates, and even a freelancer + AI, but everything sounded bland and “AI-written.” What finally worked was building a “voice profile” from 15–20 real writing samples (emails, Slack messages, podcast transcripts, past LinkedIn posts) and using that as context so AI could draft content in my actual voice. My workflow now is: record short voice notes → AI drafts 3–5 posts per note → I quickly review/edit/reject → schedule posts and respond to comments. This increased my posting volume from 2–3/month to 15–20/month while cutting time spent from ~8–10 hours/month to ~2–3 hours/month, and improved average impressions and inbound DMs.